Media At Large is a leading producer of independent media, synergizing technology and talent through state-of-the-art production services and innovative content. Our mission is to provide an environment of diversity, creativity, support, and guidance for the independent artist. Media At Large is emerging at the forefront of independent filmmaking, production services, and community outreach, to establish an unparalleled forum for artistic freedom.

Thirteen years ago, after great success in the corporate business world, Shashi Balooja moved to New York City to pursue his acting career. With a growing drive to work on projects that promote creativity, diversity and personal artistic vision, Shashi founded ABC Film & Video, LLC (now Media At Large) in 2005, an outlet with the ability to skillfully integrate cutting edge technology and top rate creative talent.

By the end of 2007, the ABC team had produced two feature films, one documentary, several shorts, commercials, industrials, music videos, and web content. One of their highly successful features, “And Then Came Love,” is a quirky love story starring Vanessa Williams with Media At Large C.E.O., Shashi Balooja, who was also a producer. The film was acquired by Warner Brothers and aired on the WE network, which premiered the film in May 2008. ABC also produced “Ariana,” a short film co-written and starring Shashi, which went on to win “Best Story & Screenplay” at the Arrivano I Corti Italian Film Festival and several other awards. With many projects under their belt, and still many more in production, the Company is emerging as a pinnacle producer and service provider.

In 2007, ABC Film & Video was named “one of the top emerging companies nationwide” by Funding Post’s “Pitching Across America” competition. This accomplishment was widely publicized to varying channels within the industry but was also touted with a Reuters press release in Times Square, New York.

With fourteen projects in development, ABC Film & Video, LLC - Media At Large is experiencing massive growth. The first transition is branding the entire company under the Media At Large name, as film and video is only a segment of what Shashi envisions for his multi-faceted production house. The next step is to explore and create web content, public theater and the not-for-profit sector, enabling the Company to reach its utmost potential. Shashi is committed to maintaining Media At Large as a center for synergy, vision, and diversity. Media At Large enjoys healthy relationships with select investors for all of their endeavors which ensures successful completion of each and every project.